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See the original post from: Novo Nordisk
Summary:
Purpose Assist in development of Patient & Healthcare Professionals (HCP) paid media strategy and plans for Diabetes Marketing portfolio to increase brand awareness and trial or acquisition into the Novo Nordiak Inc. (NNI) database that will aid in patient request or conversion Identifies new, innovative/emerging channels to reach patients. Work closely with Center of Excellence (COE) and Non-Personal Promotion team (NPP) to ensure brand priority alignment, plus media and channel synergies Responsible for the planning, execution, optimization and analysis of media initiatives. Serve as the internal ...
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